Social Media Breakfast Toledo #3

Think your business or non-profit could benefit from a blog, but you're just not sure where to start?

Join us Friday, June 5 for Social Media Breakfast Toledo #3 where Dave Rigotti will be speaking on the "Do's and Dont's of Business Blogging".

Dave will provide an in-the-trenches overview on how to get started blogging and how to maximize your blog's effectiveness on your business or organization.

Along with presenting case studies on how organizations have successfully incorporated blogs into their marketing mix, Dave will also answer common questions such as:

• Should I blog?
• How do I get started?
• What should I write about?
• How do I integrate a blog into my current marketing efforts?
• How do I maximize effectiveness?
• How do I measure effectiveness?
• What are some resources for getting started?

Dave Rigotti

Dave is an award-winning online marketer of over nine years, whose work has been mentioned in The L.A. Times, Techcrunch, Cleveland Plain Dealer, ESPN and others.

He was part of the panel for the Inaugural Social Media Breakfast Toledo and is the owner of an internet marketing company called Freezing Hot, which focuses on developing measurable search engine optimization, social media marketing and internet-assisted word-of-mouth campaigns.

Dave is currently working on publishing his University of Toledo undergraduate thesis titled "The Social Media Use of Obama and McCain: The correlation between the use of social media Web sites among different age groups and the influence of such sites on the 2008 presidential election."

Next month Dave will be joining the Online Audience Business Group at Microsoft doing consumer marketing for Bing.com, the latest iteration of Microsoft's search engine.

* Limited seating available. Online registration is recommended.